Line made out of helixes.
A young girl sitting on a blue blanket in a grassy park, reading a book beside a large white plush unicorn toy with rainbow-colored mane and tail.

The Empowerment Factory

TEF is a non-profit organization that offers free after-school art classes to low-income students in grades K-12 from Pawtucket, RI.

Scope:

Branding

Web Design

A colorful illustration of a smiling gear with a face.

Branding

The new logo I created for TEF began as a badge for school supplies. I took one of the gears from the old logo and transformed it into a sun. The happy gear complemented other banners and postcards that also incorporated children´s drawings.

Due to the strong reception from children and their parents, the happy gear soon appeared across many of the visuals I produced. Eventually, it became the new logo. Two versions were finalized: one with messaging and one without it.

Following this, the overall visual strategy evolved. The new focus was to make the brand more appealing and playful. To ensure consistency, I created a detailed brand guideline covering print and digital applications.

Two people standing in front of a colorful tent that reads 'The Empowerment Factory' at an outdoor event, smiling and posing for the photo.
Colorful flyer advertising a monthly creativity contest at The Empowerment Factory, featuring instructions in English and Spanish on how to enter, who can participate, contest topics and dates, with illustrations of a camera, butterfly, and gear.
Flyer for the Monthly Creativity Contest organized by The Empowerment Factory, aimed at school-age youth K-12, encouraging participation for chances to win prizes and become a community hero.
Logo of The Empowerment Factory featuring a smiling gear with yellow and orange colors, with the words "The Empowerment Factory" and the values "Creativity, Self-Esteem, Civic Pride" around it.
Colorful graphic with text saying "12 Days of Wishmas" in vibrant colors, featuring stars, smiley face, gears, and holiday-themed background patterns.

Branding & Website

TEF runs public art contests, seasonal events, and campaigns like “12 Days of Wishmas” to engage the community and raise funds. I designed all marketing materials for these initiatives, supporting grants and donor outreach. Both digital and print assets were carefully coordinated, as information was distributed in person while enrollment for all offerings was managed through the website.

Initiatives:

  • Monthly Creativity Contest.

  • Free Art Adventures.

  • Art in The Park.

  • Baldwin Loop.

  • 12 Days of Wishmas.

  • 401 Gives.

  • Writing Kindness Cards.

  • Nature Art Workbooks.

  • Wishing Tree Art Installation.

A colorful calendar titled '12 Days of Wishmas' by The Empowerment Factory, encouraging donations, sharing, volunteering, supporting local businesses, and helping children's art supplies for Rhode Island's schoolchildren.
Map of the Pawtucket Walking Path called Baldwin Loop showing a 2-mile route marked with arrows, landmarks, art installations, and artwork with QR codes in Pawtucket, Rhode Island.
Cover of a children's activity book titled 'Nature Drawing'.

Event photography by John Shen, and The Empowerment Factory.