Studio FraJas
Emmy Sprague is a Westchester NY- based interior designer creating layered interiors that mix vintage and modern, informed by her art and architecture background.
Scope:
Branding
Web Design
Social Media
Strategy
Branding
As the studio grows in New York, I shape branding that reflects Emmy’s blend of vintage and modern design. A new monogram and typeface were designed. Designed for print and digital, the branding is meant to feel youthful and sophisticated.
When hunting for vintage fonts, we came across a poster by by Walter Berker. We ere inspired by the width of the letter accentuated by curved tails (especially the letter t), and how tall x-height was. From there, the logo took as reference curves and circles present in Emeline’s designs. The logo’s curves inspired by waves and circles bring rhythm to the name.
Colors consist of a main color, green olive, and two background colors, vintage creme and evening blue, used alternatively in the website and other digital material.
Website
I oversee Emmy’s website and digi tal presence. The homepage showcases a dynamic slideshow of vintage and modern interiors, while the practi ce page features a two-column layout with flowing text and images inspi red by Emmy’s design motifs. The site evolves with new projects, highli ghting the studio’s creativity and refined style.
Strategy
I managed the firm’s Instagram, curating a clear visual identity. The profile is structured using a grid system in which each row highlights a single project. Additional efforts included short-form video content, such as Reels documenting construction progress, and key architectural moments. I also coordinated media features and joint posts with collaborators to extend reach.
Insights:
Follower engagement grew from 6K to 13.7K in 12 months.
221K total views across posts and Reels in the last 7 months
Top performing reel reached 671K views
Social Media
I managed the firm’s Instagram, curating a clear visual identity. The profile is structured using a grid system in which each row highlights a single project. Additional efforts included short-form video content, such as Reels documenting construction progress, and key architectural moments. I also coordinated media features and joint posts with collaborators to extend reach.
Insights:
Follower engagement grew from 6K to 13.7K in 12 months.
221K total views across posts and Reels in the last 7 months
Top performing reel reached 671K views
Product photography by James K Lowe.
