Studio FraJas
Ceramic design collaboration between artist Francisco and Jasper. Their vases are geometric forms decorated with vibrant glaze patterns.
I developed the visual identity to position the studio within the contemporary design market, emphasizing craft and inventive design.
Scope:
Branding
The logo was designed to resonate with the abstract shapes created by the studio. It consists of the first three letters of each artist’s names, stacked on top of one another. Initially made as a clay stamp, the logo was used as a “maker’s mark” on the studio’s ceramic pieces. One variation of the logo features the letter outlines, designed as an interactive element in the website header.
The brand’s color palette consists of dark terracotta and warm porcelain, referencing the clay bodies most commonly used by the studio.
This vocabulary is carried though presentations, catalogs and the website.
Web Design
The new website highlights a curated selection of vases, grouped by type and arranged in rows. The vases are professionally documented both individually and in group compositions. Each vase has its own dedicated page, where details of the form and surface are showcased. Group images are shown in the homepage. The final version is built on Squarespace with custom code and offers a responsive experience across devices.
Visit: studiofrajas.com
Strategy
To help broaden the studio’s client base and increase brand awareness, I secured media placements in targeted design publications, both domestic and international.
Features:
“Artist Profiles: Studio FraJas,” Ceramics Now Issue 15 [Print & online].
“Saturday Selects,” Sight Unseen.
“Color Trend Report Spring Summer 2027”, Francq Colors.
“Meet Jasper Johns“, Canvas Rebel.
Sales Platforms:
Engagement
I manage the studio’s Instagram. The profile showcases both the product photography and the artists. Behind-the-scenes reels feature clay throwing, color exploration, and sketching processes.
Insights:
15.4K total views across posts and Reels in the last 7 months.
Top performing reel reached 227K views.
Product photography by James K Lowe.