Emeline Sprague Studios

A long outdoor dining table set with white tablecloths, glassware, plates, and cutlery, decorated with colorful flowers and candles in vases.

Emmy Sprague is a Westchester NY- based interior designer creating layered interiors that mix vintage and modern, informed by her art and architecture background.

I developed a complete brand identity from the ground up for ESS, followed by driving engagement.

Scope:

Branding

Web Design

Engagement

Text displaying 'Emeline Sprague Studios' on a light background.

Branding

A new monogram and custom typeface. In conversations with Emmy about her vision, she wanted the identity to feel like a blend between vintage and modern design, much like her own work.

Because Emmy loves antique hunting, we began by hunting for vintage typefaces and came across a poster by Walter Breker. We were inspired by the width of the letterforms accentuated by curved tails (especially the letter t). These qualities were then combined with references from Emmy’s designs: recurring curves and circular shapes. The new typeface is also paired with the sans serif font Artifakt Element.

The color palette consists of a primary olive green, paired with two background colors, vintage creme and evening blue, which are used alternatively across the website and other digital material.

The word "ESS" written in large bold font on a light background.

Text that says 'ESS' in large, dark letters on a light background.

Color chart made out of three vertical stripes: vintage creme, evening blue, and olive green.

Business card with the name "Emeline Sprague Studios" on a light blue background, showing the front and back designs.

Interior of a decorated event tent with a table set for a meal, including glasses, plates, and flowers, with round paper lanterns hanging from the ceiling.

Web Design

The new website showcases ESS projects and offers insight into her design practice. Each page features one of the background colors. Many projects, residential and commercial, are currently in progress. As the studio documents each, they’ll be presented in a corresponding page, making an exciting live experience. The final version is built on Squarespace with custom code and offers a responsive experience across devices.

Visit: www.emelinespraguestudios.com

iPhone displaying a website for Emeline Sprague Studios featuring a kitchen interior with white cabinets, a kitchen island, and wooden chairs.

iPhone displaying the Emeline Sprague Studios website on a white background.

Emeline Sprague Studios website showing a project in progress at a construction site with a partially built wooden structure.

Engagement

ESS's new Instagram account, along with Facebook, serves as a key channel for building and engaging an audience. The profile is a personal blog, with posts focused on design inspiration and behind the scenes glimpses of Emmy's process. I created informational posts in the form of seamless carousels, which are important for an emerging brand to introduce itself.

Additional efforts include short-form video content documenting construction progress and a recurring reel series called “Monthly Picks”, highlighting designers and engaging with local makers. Newsletters serve as an additional channel to reach the audience.