D’Apostrophe Design, Inc

Since 1996, D’Apostrophe Design has built and renovated high-end modern spaces for clients immersed in the worlds of art and fashion.

Scope:

Branding

Web Design

Strategy

Social Media

Web Design

I designed and developed a custom website to showcase more than 30 years of the studio’s work, while reflecting the brand’s minimalist aesthetic. The final version is built on WordPress with custom code and offers a responsive experience across devices.

To drive traffic, we utilized social media (posts, reels, and stories) to highlight projects and guide audiences to the site,

The initiative drove a 79% increase in views and a 92% rise in visitors from 2022 to 2023, with engagement sustained through 2025.

Visit: www.dapostrophe.com

Strategy

Years of engagement with the brand have enabled me to position project features, with meaningful story angles, for journalists, publications, and design awards. I have also grown the network of media contacts to broaden visibility.

Features:

  • “Inside a triplex loft in Noho that blends sculptural design with livable comfort”, NBC’S Open House.

  • “61 New York Architects on the AD Pro directory that you need to know“, AD PRO.

  • “Francis D’Haene redesigns an art-filled triplex in Manhattan”, 1st Dibs.

  • “The Living Room by The Design Leadership Network”, Assouline.

  • “Un rifugio di lusso immerso nel verde, tra arte, musica e tanta personalità”, AD Italia.

  • “Best in Design 2022”, Interior Design.

  • “The Farmer’s Architect: How modern is championing the rural barn”, S/M Magazine.

  • AD PRO Directory 2023 - 2026.

Awards:

Social Media

I managed the firm’s Instagram, curating a clear visual identity. The profile is structured using a grid system in which each row highlights a single project. Additional efforts included short-form video content, such as Reels documenting construction progress, and key architectural moments. I also coordinated media features and joint posts with collaborators to extend reach.

Insights:

  • Follower engagement grew from 6K to 13.7K in 12 months.

  • 221K total views across posts and Reels in the last 7 months.

  • Top performing reel reached 671K views.

Branding

Each year I produce custom collateral for clients and trade partners, using the logo to develop new brand elements. Some pieces are holiday-themed, while others reinforce the brand’s signature style.

Letterpress Printing:

  • Business Cards

Digital Printing:

  • Portfolios & Presentations

  • Holiday Cards

  • Tissue Paper

Custom Merchandise:

  • Tote bags

  • Baseball Cap

Project photography by William Waldron, Gregory Holm, and Richard Powers.